The Power of a Brand Refresh

How a refresh can strengthen your business and attract new customers.

A Brand Refresh is a process of updating the visuals and messaging of a brand while preserving its core identity to reposition a business by revamping the brand identity, including a logo, brand voice, and products.

A refresh allows you to modernize your brand while retaining its identity to create a more cohesive and memorable visual experience and adjust your approach to better align with the current market and realign with your mission and values, which can help your business grow, increase revenue, and reach a higher price point by improving customer perception.

This process also generates buzz within your existing customer base, by showing them that you're growing and changing to continue to provide quality products and services, new visuals and messaging can also appeal to new demographics and increase your customer base.

Everyday Examples

Dunkin donuts logoDunkin logo

Dunkin' Donuts repositioned and rendered down to focus more on coffee with Dunkin'.

Burger King logoBurger king logo

Burger King moved away from its former plastic Y2K logo, to a modern 60's and 90's throwback.

I love NYC logoWe love NYC logo

New York took a hit and a miss with this move from its iconic logo to somthing more modern.

When to Refresh

"The Snake which cannot cast its skin has to die. As well the minds which are prevented from changing their opinions; they cease to be mind."

Friedrich Nietzsche

The main function of a healthy mind is to be open to change, and a mind that cannot change might as well be dead. By defect your branding functions in a similar matter, if it does not grow with its audience and adapt to market changes it might as well cease to exist.

Brand Refresh Process

1. Audit Your Current Brand

2. Define Your Objectives

3. Understand Your Audience

4. Revisit Your Brand Identity

5. Test Concepts

6. Update Brand Touchpoints

7. Communicate the Change

8. Monitor the Impact

Time for a Refresh? Let's build some new tools for your arsenal.

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