Your brand deserves more than a logo. It needs a story people want to be a part of.

Have you ever wondered why customers choose one business over another? Or why they become loyal advocates, even when alternatives might be less expensive. That’s the power of brand storytelling.

It’s not just what you sell. It’s how you show up, connect, and why you exist. That’s what turns casual browsers into loyal customers, advocates, and partners.

Meet the sharp-tongued and big-hearted brand whisperer. Turning chaos into clarity for entrepreneurs who want their business to look as good as it feels.

Hi, I’m Viki. I’m a brand identity and marketing designer based in Chicago, Illinois.

I design brand identities and marketing made explicitly for your business.

I don’t do trendy, I do custom. If you want run-of-the-mill corporate branding, call someone else. (But you'll look like a guy hiking a mountain in a three-piece suit.)

Because if you're a B2B or B2C service rocking a vanilla brand, you're not just boring, you're invisible. And if you're hosting a corporate event with branding that screams "millennial beige," you're already behind.

I’ve spent years watching brands try and fail to connect. From booths at music festivals to convention floors. Most of the time, the problem is simple:

They never took the time to understand who they were speaking to.

That’s where I come in. I get to know your ambitions, industry, and audience to design a brand that speaks their language and holds their attention.

Whether it's something you’ve outgrown or something new, I create brands ready for the spotlight. I also provide ongoing support to keep everything aligned and flowing.

Because your branding and marketing should work with you, not against you.

Let’s build something worth following, not just selling.

Work with meResume
Human in a leather coat and a black beanie standing in front of an old billboard

"Not every brand gets remembered. Some brands get worshiped."

Are you ready to stop begging for attention and start creating obsession? Subscribe to my monthly newsletter. Think of it as a survival guide for brand storytelling, campaigns, and world-building.